Our Story

Carmi California Fragrances grew from a moment of challenge and a passion for scent. While working as a business strategy consultant for a fragrance company, the pandemic struck—overnight, the company shut down as perfume alcohol was redirected to hospitals. What could have been an end became the spark to create fragrances that uplift, inspire, and empower

In those challenging times, like many others, I saw businesses pivot online and realized the world was craving more than products—it needed experiences that could uplift, inspire, and restore confidence. This inspired me to study the fragrance market deeply and discover how scents can influence mood, self-expression, and personal empowerment.

Drawing on experience in multinational companies since 2010, I decided to launch Carmi California Fragrances with a customer-centric approach at its core. Every decision—from product design to sourcing, from fragrance creation to online experience—is guided by one goal: to delight and empower our customers.

I envisioned fragrances that do more than smell beautiful—they capture and reflect every personality, every mood, and every moment. With that vision, Carmi California Fragrances was born as a proudly local California brand, committed to helping people feel confident, joyful, and authentically themselves.

As a proudly California-based brand, we are committed to supporting our community through a local procurement policy, sourcing from artisans, suppliers, and small businesses across the state. Every fragrance is thoughtfully crafted to delight your senses, inspire confidence, and bring joy to everyday moments.

Yanni – Founder & Program Manager View LinkedIn ↪